Dappictures Studio Profile - M DAFFA HAQQI 2B Photography

Muhammad Daffa Haqqi

2491471049

Photography 2B

Politeknik Negeri Media Kreatif

PHOTO STUDIO BUSINESS PROFILE 

Youtube Presentation Link : https://youtu.be/xW5gfSQnyeE

Business Profile :

Fajar Studio is a professional photography studio based in [your location], offering high-quality photography services for a wide range of needs. With the spirit of welcoming every "new dawn," we are committed to capturing every precious moment in your life.

 

LOCATION :

·       BASED IN PENGGILINGAN, EAST JAKARTA.

 

Vision :

·        To become a trusted and leading photography studio known for producing meaningful and memorable visual creations.

 

Mission:

• To provide the best photography services with high-quality results. 

• To build long-term relationships with clients through professional and personalized service. 

• To continuously innovate in photography techniques, editing, and customer experience. 

• To offer a comfortable and inspiring space for photo sessions.

 Purpose of Dappictures Studio

·      Dappictures Studio exists to capture and preserve life’s most meaningful moments through compelling visual storytelling. We aim to empower individuals, brands, and communities by delivering high-quality photography and videography services that reflect authenticity, creativity, and professionalism. Our purpose is to transform memories into timeless visuals that inspire, connect, and endure.

Business Strategy 

·       1.) Market Positioning.

Position Dappictures Studio as a premium yet accessible provider of creative photography and videography services for personal events (e.g., weddings, pre-weddings, birthdays), commercial clients (e.g., branding, products, corporate events), and digital content (e.g., social media, influencer collaborations). 

Key Differenators :

• High-quality, artistic visual output, 
• Personalized client experience, 
• Quick turnaround and professional delivery, 
• Modern and mobile friendly editing style

 

      2.) Target Market

Primary: Young professionals, engaged couples, small-to-medium businesses, content creators

Secondary: Event organizers, fashion and lifestyle brands, corporate marketing teams

 

·      3.) Service Offering

• Event Photography & Videography (weddings, birthdays, corporate)
• Social Media Packages (Reels, TikTok, YouTube content)
•  Studio & Outdoor Personal Portraits
• Photo Booth & Instant Print Services
•  Product and Branding Shoots
•  Custom Editing & Retouching

4.) Marketing Strategy

• Online Presence: Maintain a professional website and active social media channels (Instagram, TikTok, YouTube) 
•  Portfolio Marketing: Share behind-the scenes content, testimonials, and before-after transformations SEO & Local Listings: Optimize for Google Maps, wedding directories, and business platforms
•  Referral Program: Incentivize satisfied clients to refer others 
•  Partnerships: Collaborate with wedding planners, makeup artists, influencers, and co-working spaces 

 

5.) Revenue Stream

• Standard session packages.
• Custom add-ons (drone, additional hours, rush delivery).
• Subscription/photo plan for content creators or small businesses. 
• Studio rental and workshop offerings.

 

·          6.) Operational Strategy

• Use a hybrid model: a physical studio for in-person shoots + mobile setup for on site sessions.
• Maintain clear workflows for shoot planning, editing timelines, and client feedback.
• Use a CRM system for client management, contracts, and payments.
• Outsource non-core editing tasks to reliable freelancers to manage workload.

 

·       7.) Growth Strategy

• Year 1–2: Establish brand recognition locally, build portfolio, secure repeat clients.
• Year 3: Expand service areas, add team members, introduce subscription offerings.
• Year 4–5: Launch second studio location or mobile studio van, consider franchising or licensing.

                           Business Plan & Action

  6. 1. Executive Summary 

Dappictures Studio is a professional photography and videography business committed to capturing life's significant moments and creating high-quality visual content for individuals, brands, and businesses. Our mission is to become a leading creative studio known for artistic excellence, personalized client service, and modern storytelling. We will provide a range of visual services, including event coverage, commercial branding shoots, and digital content production . 

2. Business Purpose

  

Dappictures Studio exists to offer creative, professional, and reliable visual storytelling solutions. We aim to serve a diverse clientele by delivering customized photography and videography experiences that enhance brand identity, preserve personal milestones, and fuel digital engagement. 

 

3. Market Analysis 

•  Target Audience: Young professionals, couples, content creators, SMEs, and event organizers 
•  Market Trends: Growth in social media usage, rising demand for personal branding, digital marketing expansion 
•  Competitor Overview: Local photography studios, freelance photographers, content production agencies
• Opportunity: High demand for visually driven marketing and personalized event documentation 

 4. Service Offering 

•  Event Photography & Videography 
•  Studio & Outdoor Portraits 
•  Product and Branding Shoots 
•  Social Media Content Creation 
•  Photo Booth and Instant Prints 
•  Editing and Retouching Services 

5.) Business Strategy

Position as a high-quality, artistically-driven studio Build partnerships with wedding planners, influencers, and event organizers Utilize social media and SEO for marketing Launch referral programs and seasonal packages Offer both studio and mobile services

6.) Operations Plan

Location: Physical studio + mobile setup Team: Photographer, videographer, editor, assistant Tools: Cameras, lighting equipment, editing software, CRM Workflow: Client consultation → Concept planning → Shoot → Post-production → Delivery

7. Financial Plan

 8. Marketing Plan

•  Launch Website and Online Portfolio 
•  Daily Content on Instagram and TikTok 
•  Google My Business & Local SEO 
•  Paid Ads and Influencer Collaborations 
•  Client Testimonial Campaigns 

9. Action Plan (First 12 Months) 

 Month 1–2: Finalize business registration and branding,  Set up studio and purchase equipment,  Launch website and social channels

 Month 3–5: Initiate marketing campaigns,  Start offering soft-launch discounted sessions,  Network with local vendors

 Month 6–8: Launch referral program,  Collect testimonials and build portfolio,  Evaluate service demand and adjust offerings 

 Month 9–12: Host promotional events or mini-sessions,  Introduce subscription/photo plans,  Review business performance and scale operations. 

 10. Long-Term Vision 

 By Year 3, Dappictures Studio aims to expand to new locations or markets, diversify service offerings with creative workshops or digital products, and become a recognized name in the visual content industry across the region. 

                                  Control System

1. Operational Control Objective: Maintain efficiency and consistency in day-to-day operations

2. Quality Control Objective: Ensure final outputs meet studio standards and client expectations.

3. Financial Control Objective: Monitor and maintain financial stability

4. Marketing Control Objective: Evaluate the effectiveness of digital and referral marketing efforts

5. Human Resources Control Objective: Promote productivity and employee satisfaction.

6. Continuous Improvement & Evaluation Objective: Implement corrective actions and scale effectively. 

•  Monthly internal meetings for performance reviews 
•  Quarterly light internal audits 
•  Data-driven adjustments to services and workflow 
•  Use feedback loops to improve client experience              

                               SWOT Analysis

Strengths (Internal, Positive Factors) 

• Creative Quality: High-quality and artistic photo/video output with a unique visual style. 
•  Skilled Team: Professional photographers, videographers, and editors with industry experience. 
•  Flexible Services: Offers studio and on-location shoots, plus custom packages for different needs. 
•  Brand Positioning: Clear identity focused on storytelling and emotional appeal. 
•  Strong Client Relationships: Personalized approach and positive testimonials from clients. 

Weaknesses (Internal, Negative Factors)

•  Limited Brand Recognition: Still building presence in a highly competitive market. 
•  Resource Constraints: Small team may face capacity limits during peak seasons. 
•  Dependence on Social Media: Heavy reliance on Instagram/TikTok for client acquisition. 
•  Pricing Sensitivity: May not yet appeal to budget-conscious clients due to premium positioning. 

Opportunities (External, Positive Factors) 

• Growing Demand for Visual Content: Rising use of visual media for personal and business branding. 
•  Event Recovery Post-COVID: Increased events (weddings, corporate) create business potential. 
•  Partnerships: Collaboration with event planners, makeup artists, and influencers can drive referrals. Diversification: Potential to expand into workshops, online content creation, and product photography. 

Threats (External, Negative Factors) 

• Intense Competition: Many freelance photographers and studios in the same market. 
•  Technology Changes: Rapid changes in camera tech and editing trends require continuous learning. 
•  Economic Uncertainty: Clients may cut discretionary spending (like photography) in downturns. 
•  Copyright & Content Theft: Risk of unauthorized use of content on digital platforms

                             Business Canva

Customer Segments 

•  Individual Clients: Weddings, portraits, family, maternity, graduations 
•  Corporate Clients: Product shoots, corporate events, branding 
•  Social Media Influencers: 
• Personal branding, lifestyle shoots 
•  Event Organizers: Concerts, conferences, parties 

 Value Propositions 

•  High-quality, creative, and personalized photography 
•  Quick turnaround time with professional editing 
•  Flexible shooting locations – in studio or on-site Packages for different budgets and needs Strong social media visuals for personal and commercial use

 Channels 

•  Social Media (Instagram, Facebook, TikTok) 
•  Website and online booking system 
•  Referrals and word-of-mouth Event exhibitions and photography expos Google Business and local SEO

Customer Relationships 

•  Personalized customer service 
•  Follow-up and after-shoot engagement 
•  Loyalty and referral programs 
•  Feedback-driven service improvements Social media interaction and DMs

 

 Revenue Streams 

•  Photography packages (weddings, events, portraits) 
•  Prints and photo albums 
•  Retouching/editing services 
•  Licensing for commercial use 
•  Workshops and training sessions

 Key Resources 

•  Photography equipment (cameras, lenses, lighting) 
•  Editing software (Lightroom, Photoshop) 
•  Studio space Skilled team (photographers, editors, assistants) 
•  Online presence and booking system 

Key Activities 

•  Photo shoots (studio and location based) 
•  Editing and post-production 
•  Marketing and content creation 
•  Client consultations and planning 
•  Equipment maintenance and upgrades 

 Key Partnerships 

•  Event planners and wedding coordinators 
•  Make-up artists and stylists 
•  Printing labs and framing services 
•  Influencers and brand ambassadors 
•  Local vendors and venues 

 Cost Structure 

•  Equipment purchase and maintenance 
•  Rent for studio and utilities 
•  Marketing and advertising 
•  Salaries or freelance costs 
•  Software subscriptions and cloud storage 

Summary 

•  Dappictures Studio offers artistic and reliable photography services tailored for personal and corporate clients.
•  Our focus: Customer satisfaction, storytelling through images, and a strong creative identity. 

                                    Service List

• Personal Portrait Photography
• Event Documentation
• Prewedding & Wedding
• Graduation Photoshoot
• Family Photoshoot

                                   

                                    Price List

 1. Personal Portrait Photoshoots (Studio or Outdoor) 

 Basic Package – IDR 350,000 1 Outfit, 30-minute session 5 edited photos (digital) 

 Standard Package – IDR 650,000 2 Outfits, 1-hour session 10 edited photos + all raw files 

 Premium Package – IDR 950,000 3 Outfits, 1.5 hours 15 edited photos + printed 10R 

 2. Family Photoshoot 

 Standard – IDR 800,000 Up to 4 people, 1-hour session 10 edited photos + all raw files 

 Extended – IDR 1,200,000 Up to 8 people, 1.5 hours 20 edited photos + 1 photo frame (12R) 

 💍 3. Prewedding & Wedding Package 

 Prewedding Basic – IDR 1,800,000 2 Outfits, 2 hours (outdoor/studio) 20 edited photos + album 20x20cm Wedding Day (Half Day) – IDR 3,000,000 1 Photographer, 4 hours coverage 50 edited photos + USB & Box 

 Full Wedding Package – IDR 6,500,000 Prewedding + Wedding Day 2 Photographers, album + frame 

 4. Event Documentation 

 Personal Event (Birthday, Graduation, etc.) 

 Start from IDR 1,500,000 / 3 hours Includes 1 photographer, 50+ edited photos 

 Corporate/Community Event 

 Start from IDR 2,500,000 Customizable duration & output 

 5. Graduation Photoshoot 

 Basic Graduation Package – IDR 350,000 1 Outfit (Gown or Formal Wear) 30-minute Studio Session 5 Edited Digital Photos Softcopy via Google Drive 1 Background Setup 

 Standard Graduation Package – IDR 600,000 Up to 2 Outfits (e.g., Gown + Casual) 1 Hour Studio Session 10 Edited Digital Photos All Raw Photos Included 1 Printed Photo (10R with Frame) Custom Background Option 

 Premium Graduation Package – IDR 900,000 Up to 3 Outfits 1.5 Hour Studio or Outdoor Session 15 Edited Photos + All Raw Files 2 Printed Photos (10R & 12R) Decorative Frame Included Free Use of Gown + Props Soft Background Music & Lighting Setup 

 Group Graduation Package (For 2–5 people – Price per person) Studio Package – IDR 250,000/person 1 Outfit 30-minute group session 3 Edited Photos per person + 1 Group Photo 

 Outdoor Package – IDR 350,000/person 1 Outfit 1-Hour session at selected location 5 Edited Photos per person + Group Shot